Background: 

New Zealand has one of the highest rates of skin cancer in the world. As a result, the Cancer Society of New Zealand is very proactive in raising awareness levels regarding the dangers of sun exposure.

 

​To support its ongoing effort to promote sunscreen use, the SUNFUN sunscreen applicator "ribbon" was developed for the Cancer Society of New Zealand as a practical means for applying sunscreen.

 

Problems and opportunities:

1. When applying sunscreen, certain areas of the body- especially the back, are difficult to reach and as a result sometimes go unprotected.

 

2. Existing applicators tended to be inconvenient and messy.

 

3. A new applicator had the potential to add value to the Cancer Society brand alongside its sunscreen products.  

 

Key question:

How can sunscreen use be promoted while making its application more convenient?

 

Final proposal included:

1. Convenient, ergonomic applicator "ribbon" 

 

2. SANTOPRENE- a thin, oil resistant material which facilitates easy application, cleanup and product longevity as well as low cost production.

 

3. Reusable packaging making the rolled up, compact size of the "ribbon" a convenient, easy to use beach accessory.